Mevan Kaluarachchi is a freelance fashion designer under the brand 'Mevan'. The core words of his brand are white, clean and with the focus on the image. Within his work, his strength is within the details. His previous website was not focused on those and, so has this been improved in the redesign.
A New Interpretation of the Homepage.
The homepage kept as minimal as possible within his previous website. The most recent collection was displayed, together with a call to action. Within the new design, I tried to trigger the visitor more than before by posting multiple groups and other sorts of media, together with information about the designer. The menu is now more inventive but mainly unchanged.
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Redesign of the Homescreen
From Collections to Archive
There was a page dedicated to previous collections. Nowadays, the designer would also like to show other work and media expressions. From now on, the page transformed into an archive. This archive allows all different sorts of media, such as individual assignments and videos.
Redesign van het archief
Big & Bold Collection Pages
There is a lot of effort required to create a collection. In most times, the designer would like to tell a story and would try to communicate a certain feeling to it. The story wasn't delivering on his previous website. Now, there is plenty of space to add text, videos and other ways of providing the right feeling. Furthermore, the images are more structured and are better within their fullscreen settings.
Redesign of the Collection Pages
Keep Engaging the Visitors
A lot of visitors will land on a collection page after references and search actions. It is essential to keep those visitors interested by showing other collections. From now on, every subpage like the collection page and about page does show featured work to keep visitors engaged.