P.U.R.E. Coach App

An application to bring out the best in pupils and coaches, coupled with a unique methodology and connection with sports clubs.

P.U.R.E. stands for Power, Uniqueness, Resilience and Ethics and is intended to help athletes perform better. The P.U.R.E. methodology progression can be traced, and the appropriate trainers can be identified.


The app had to be a hub for all athletes. In doing so, they can not only set their own goals and see their statistics but also view their agenda, that of their personal trainer and the sports club. All these elements, together with the most recent feedback from their trainer, are present in one place on the home screen.

wireframe Pupil Hub

Of course, the hub is different for a trainer than for a pupil. That is why a trainer or coach has access to a more extensive environment than his pupils.

Trainers Hub

Goals and Statistics

Statistics are vital in the sports world for both the pupil as his trainer or coach. Detailed statistics can be viewed right from the home screen. Within the goals section, it is also possible to see the overview of a personal schedule.


Smart Ball

The app acts as an extension of the P.U.R.E. Smart ball. With the help of this ball, training can give a coach an exclusive insight into his pupils.


P.U.R.E. Methodology

The P.U.R.E. Methodology can pursue when a pupil has taken the P.U.R.E. Mindset Test. This test is a short test which is offered immediately after the onboarding and where the "growth" and "fixed" mindset can be determined. The result is directly visible for the coach after the test.

Sporter ≠ Trainer

There are two interfaces within the app. One from the pupil point of view and one from the trainer. Where the pupil receives a detailed overview of his progression and agenda, the trainer has a good overview of the progress of his/her pupils, club or team.

Trainers View


Within the P.U.R.E. methodology, is it important that pupils can find sufficient and appropriate trainers to achieve specific goals. It is, therefore, possible for pupils to easily search for trainers, but trainers can also recommend other trainers easily.

Pupils Control


Many pupils have a link to one or more clubs. By linking clubs to the app, it is possible to find the club agenda and compare themselves with teammates quickly.

In-App Clubs

P.U.R.E. for Android Sneak Peek

The P.U.R.E. platform is supposed to be accessible for everyone anytime. Within the future, P.U.R.E. will also be available for Android. This is a sneak peek for the translation from Apple Human Interface to Google Material Design.

PURE Coach for Android

Participants (on job description)

  • Orpheo Koulen - Chief Executive Officer
  • Kevin Brown - Chief Technology Officer
  • Orlando Welles - Chief Marketing Officer
  • David Brown - Head of Development
  • Robin Tepe - Digital Product Designer
  • Brian Schut - Interaction Designer
  • Axel Tichelaar - Sports Scientist
  • Patric Frimpong - Mental Coach
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